Welcome

Thank you for taking the time to visit WILSON'S – "Canada's Fly Fishing Store". We hope you like what we have designed and that you find it user friendly but if anything is out of place or you think we can make improvements, please email us your feedback. We will appreciate receiving any suggestions you can provide.

The main goals of this site are to provide members of the fly fishing community as much information as possible and to make your fly fishing experience more enjoyable. To that end, please make sure you check out the following:

Fly Fishing Club

Sign up for the FlyFishing Club to get information on hatch charts, fly fishing maps, store promotions and sales. All you have to do is enter your name and provide your email address.

Featured Lodges

Since opening in April 1998 we have become fans of some incredible places to fly fish. If you know of any lodges that may be interested in being featured here please let us know!

Interviews

This section isn't about the biggest fish that someone caught and it's not about how good a fly fisher they are. It's about sharing knowledge, experiences and our shared love of the sport.

Reviews

Like everyone else in fly fishing we are inundated with information on the 'latest and greatest' but need to sort out for ourselves what is worth a serious look and what is not. This interactive section on our blog is a good place to get feedback - please give us yours!

Upgrade Program

If you have gear in your closet that you no longer use or would like to upgrade your equipment, bring it to our store in downtown Toronto. We will buy it from you at an agreed price and give you a credit to spend in our store – it's that easy!

Picture Gallery

Send us your picture in a WILSON'S hat so we can include it in our monthly store hat contest and win a gift certificate in our store!

On-Line Store

Browse our On-Line Store by category and follow your progress on the site in the small navigation bar that appears in the middle of each page. Your order will appear in the right hand column and purchases are made via our secure server. Shopping on-line doesn't get any easier than this!

Pricing

No other fly shop in Canada has our pricing policy which is this: if you find the same product in another fly shop at a lesser regular landed price, we will beat it by matching the lower price and adding an additional 10% of the difference. Being your fly shop of choice starts with having the best pricing and we hope you agree that we have it!

Fly Fishing Travel Packages

If you book your next fly fishing trip through WILSON'S it will cost less than going direct to the lodge! We organize trips to various destinations every year – check out the discounts we offer for each and call us with any questions you may have!

Guiding

Unfortunately, anyone can call themselves a guide and it is tough to know which one is worth booking. We promote professional guides who have the right gear, experience, training and insurance. If you book your guide through our store the price will be the same as going direct to the guide but we will give you a $50 credit to spend at WILSON'S!

Education

We run one of Canada's best fly fishing schools from April through October and offer a great series of fly tying courses from October through April. If you have ever wanted to take up fly fishing or fly tying, WILSON'S is the place to start!

Special Orders

If you have a special request for things such as custom fly tying or you are looking for information on gear that you can't find, please contact our friendly staff who will do their best to help!

Customer Feedback

If you like what you find tell your friends and if you don't like what you find please tell us so can make it right!